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In this video:

Air Miles are awesome, they can be used to score free flights, hotel stays and if you’re really lucky, the scorn and hatred of everyone you come in contact with who has to pay full price when they travel. The king of all virtually free travelers is one David Phillips, a civil engineer who teaches at the University of California, Davis.

Want the text version?: http://www.todayifoundout.com/index.php/2013/09/engineer-bought-12100-cups-pudding-earn-1-25-million-air-miles/

Sources:

http://vintage.johnnyjet.com/folder/reporters/puddingguyqa.html
http://www.snopes.com/business/deals/pudding.asp
http://vintage.johnnyjet.com/folder/reporters/puddingguyqa.html
http://web.archive.org/web/20071128063026/http://home.nycap.rr.com/useless/pudding/